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(See my biography page for more information).
Publications:
| Measuring Cultural Diversity: Methodological Approach and Practical Implications; Assessment in Latvian | |||
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Cultural diversity in the global marketplace can serve as source for competitive advantage thus a tool for business people which helps to understand and apply cultural differences should be designed. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Managing the Culture of Diversity: National and Cultural Identities as the basis of Sustained Competitive Advantages in Globalised Markets | |||
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This paper aim is to present the close interconnectedness of the issues of the cultural identity and globalization and reveal opportunities how business can benefit from current situation. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||