(See my biography page for more information).


Publications:
Measuring Cultural Diversity: Methodological Approach and Practical Implications; Assessment in Latvian

Cultural diversity in the global marketplace can serve as source for competitive advantage thus a tool for business people which helps to understand and apply cultural differences should be designed.

Article: Print

$US10.00

Article: Electronic

$US5.00
Managing the Culture of Diversity: National and Cultural Identities as the basis of Sustained Competitive Advantages in Globalised Markets

This paper aim is to present the close interconnectedness of the issues of the cultural identity and globalization and reveal opportunities how business can benefit from current situation.

Article: Print

$US10.00

Article: Electronic

$US5.00
Cultural Diversity for Business Model Innovation: Opportunity Provided by Globalisation

National identity can serve as a resource for business model innovations, and especially for unique customer value propositions.

Article: Print

$US10.00

Article: Electronic

$US5.00